This is a pitching project. One Collection is an ecommerce platform selling houseware. It cooperates with thousands of merchants which search the world to discover useful, new and innovative products. The old website couldn’t fulfill the needs of marketing promotion- promote products by pushing them onto people, SEO and regular campaigns. After researching on relative platforms and customers’ behavior, I’ve come up with a new content structure to the homepage that draws consumers to the promoted and selected products.

Since products selling on this site share different styles and tastes, I pictured the interface to be morden, clean and minimal so that it lets them stand-out.