SWANK eOutlet is a short term eCommerce website launched by the SWANK, specialising in the top designer brands and hand-picked products by lowest price.
I was the art director and UI designer for this project and expected to design the site to reflect its identity. The visual identity and art direction, therefore, decided to be as luxury and inspiring as its apparel, footwear, accessories and more. I chose a clever mix of minimalism enhanced with rememberable colours and elegant fonts to the interface design, so that to highlight the hand-picked categories and standout the products.
Homepage
Art Direction
Mobile
Easy Navigation And Intuitive Operation
The SWANK team was looking for making the shopping experience user-friendly and a breeze! Therefore the mobile interface was well laid out and easy to use by intuitive navigation.
Catalogue
Product Page
EDM
Building shopping arousal online
Apart from the webpage, I also designed the EDM. It is believed that a targeted advertising can round out the promotion and keep interacting with audience.
