New Synactif Campaign
2021

Web design for New Synactif

BRAND

Clé de Peau Beauté

ROLE

Art Direction, UIUX

YEAR

2021

OBJECTIVE

“Wow” the audience with interactive browsing experience

This is an campaign launched by Clé de Peau Beauté in 2021. It aims to uncover its new collection, Synactif, through the digital artistic expressions paired with a virtual floral art workshop.

Inspired by the exquisite Synactif Rose, I pictured the interface in flowery sea with parallax scrolling effect that let the browsing experience stunning and interactive, and keep audiences’ attention on exploring the site with great interest.

Tailored The Parallax Scrolling

Parallax scrolling effect gives life to the identity and allows it to interactively engage audiences’ interest.

Homepage

Mobile

Thank You Page

Mobile

Flexible Grids Are Perfect For
Responsive Web Design

It is challenging to apply the parallax scrolling effect into mobile screen as perfect as in desktop screen. In order to maintain a consistent look and feel across multiple devices, I applied fluid grids to the interface design, so that the columns automatically rearrange themselves to fit the size of the screen.

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